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Five Viral Videos We Love
Lots of businesses struggle to generate awareness for their brand so use all sorts of ploys to try and do that. Video has been slowly taking off in the B2B world, as it’s a much better medium for...
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The Death of PPC for SMEs
Right, we’re not holding back. We’re going to just come right out and say it. We think that PPC for B2B SMEs is rubbish. Not only does it cost an absolute fortune, it’s often done by some right dodgy...
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What is Twitter Best Used for in the B2B Sphere? [POLL]
Poll: What is Twitter best used for in the B2B sphere? <a href="http://polldaddy.com/poll/6540207/">What is Twitter best used for...
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The Reluctant Tweeter’s Guide [INFOGRAPHIC]
Although 140 characters may not seem a lot, used wisely, those characters can have a big impact. Businesses that are using Twitter well know this to be true. Unfortunately, many businesses just launch...
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What the F**k is Inbound Marketing?
I am a salesman, I have sold everything from Coke (the drink) to Yellow Pages, I love selling, it’s what I do. So why, and how, have I ended up running an inbound marketing training courses company?A...
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Is Google Hijacking the Internet? [FLIP BOOK]
Although there are other search engine options out there, it seems that almost everyone has forgotten about them and Google now has a huge amount of power. Call us all sheep, but in the UK, 91% of us...
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3 Steps to Dealing with a Social Media Crisis [FLIPBOOK]
When social media disaster strikes, you’d do well to remember these three key steps...It’s the moment that every organisation, large or small, may one day have to face. You’ve had night terrors about...
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What Do You Think is the Most Important Activity for Businesses on LinkedIn?...
Poll: What Do You Think is the Most Important Activity for Businesses on LinkedIn? <a href="http://polldaddy.com/poll/6678136/">What Do You Think is the Most Important Activity...
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Email Marketing Stats: the Good, the Bad and the Ugly [INFOGRAPHIC]
Welcome to the wild world of email marketing. While some companies are blazing a successful trail, others are failing to lasso business and making enemies of their customers. Here’s a look at the...
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LinkedIn for Brands: How to Make Friends and Influence Buyers [SLIDESHARE]
A few essential ways your business can put LinkedIn to good useWhy bother with LinkedIn?If you see LinkedIn as simply an online CV, then it’s time to take another look.The ‘professional social network’...
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Social Media Advertising: a Teatime Guide
A brief and bite-sized guide to advertising on the major social networksIt’s four o’clock. Somewhere. It’s time to sit back and relax with a cup of tea (or whatever tickles your fancy). And while...
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Merry Christmas! The Content Marketing Advent Calendar [FLIPBOOK]
The Zoober elves don’t need little chocolates or pictures - our advent calendar is filled with content marketing statistics!Open the doors to reveal 24 amazing recent facts and figures.These can all be...
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Which marketing strategy do you think would have the most rewarding effect on...
Poll: Which marketing strategy do you think would have the most rewarding effect on sales in the lead-up to Christmas? Which marketing strategy do you think would have the most rewarding effect on...
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12 Ways to Boost Your Sales: An Early Christmas Present from Zoober...
Your website, social media interactions and email marketing should be churning out leads. As a Christmas treat, here are 12 ways to get them working...With the 12 days of Christmas just a snowball’s...
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Pictures of Kittens: And What You Can Learn from Them [SLIDESHARE]
Here’s what we think you can learn about online marketing from cute pictures of kittens.In 1999, the internet was just for playing Quake. In 2002, it was just for porn. In 2012, it’s only used for...
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Tea Time Guide: Lead Nurturing for Beginners
A short guide to lead nurturing and why it is so useful for your business.Lead nurturing. You’ve heard of the term, but you’re not quite sure what it means, or indeed why it can massively benefit your...
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More Viral Videos We Love
A selection of outstanding viral marketing campaigns and how they workedWe’ve already looked at some of the biggest virals of all time. We’ve understood why they’ve worked, how they’ve been so...
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Stats Round Up: SEO [INFOGRAPHIC]
Search Engine Optimisation (SEO) is an essential key to modern day marketing. With the online community growing larger every day, it is vitally important to have a great marketing strategy for creative...
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A Business Owner's Guide: Does Your SME Need a Community Manager? [FLIPBOOK]
Is it time you put somebody in charge of social media?Does your SME need a community manager?In a small business with only a few employees, demanding that you hire someone new just to manage social...
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Tea Time Guide: The Latest Social Media Sites [SLIDESHARE]
Learn about the potential of using more great social media websites to your company’s advantage.My gran is on Facebook. She loves it, constantly ‘Liking’ and commenting on all my activity (much to my...
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